It's worth it if you want a complete, structured, sitemap-listed profile without building or maintaining one yourself, and you understand that it improves your odds rather than guaranteeing results. A premium listing costs $147 to set up and $297 per year. With the code SAVESETUP, the setup fee is waived, so the first year is $297.
The math
$297 a year works out to about $24.75 a month, or roughly 81 cents a day. For many service businesses, a single new customer in a year could cover that, though no listing can promise that outcome.
What you receive
- Full JSON-LD schema and breadcrumb markup
- Inclusion in the directory's sitemap
- Comprehensive service descriptions and a full business description
- Service areas, founder and team bios, and FAQs
- Contact details and
sameAslinks to your reviews and other profiles
It tends to be worth it when:
- You don't have a website, or yours is thin or outdated
- You lack the time or know-how to write and maintain structured data
- Competing local directories are sparse, so a thorough profile stands out
- You want one authoritative page with your services, bios, FAQs, and profile links
It tends to be less valuable when:
- You already publish complete, valid structured data on your own site
- You expect guaranteed placement in ChatGPT or other assistants. No one can offer that.
What about the free listing?
The free listing costs nothing and includes only your company name and contact details, with no schema, no sitemap inclusion, and no comprehensive profile. It's a reasonable way to be present in the directory, but it gives an AI system very little to say about what you do or where you work. The paid upgrade is what adds that substance.
Judge the listing by what it costs against realistic outcomes, not best-case ones.