Directory standards

Editorial & inclusion policy.

Useful profiles, reviewed before publication. These standards apply to every listing in the directory, no exceptions.

We confirm who owns the business before anything goes live.

What people see on the page matches what AI systems read.

No keyword stuffing or claims we can't back up.

You can update or correct your profile whenever things change.

Review before publication

Every profile is reviewed by a person before it appears in the directory. We check that the business is real, that the listed services match what the business publicly offers, and that contact details are accurate. Profiles that cannot be verified are not published.

Accurate, structured information

Each profile follows the same structure: services, service area, contact details, and common questions. The visible information must match the machine-readable structured data attached to the profile. Discrepancies are corrected or the profile is removed.

What we reject

We reject profiles that use keyword stuffing, unsupported claims, misleading service areas, or fabricated credentials. Paid placement never changes these standards—every profile, including Priority Profiles, is reviewed under the same rules.

Business control

A business can claim its profile at any time to correct, update, or remove it. Removal requests from verified owners are honored promptly. We do not guarantee search rankings, AI citations, or any particular visibility outcome.